|The Voice of Chandigarh News:|
Netherlands Board of Tourism & Conventions (NBTC), in association with Amsterdam Airport Schiphol and Jet Airways; has branded 200 radio taxis in Delhi and Mumbai.
The taxi branding campaign was launched by H.E. Alphonsus Stoelinga, Ambassador of the Netherlands to India; Jos Vranken, Managing Director, NBTC; Wilco Sweijen, Director Aviation Marketing, Amsterdam Airport Schiphol; and Gaurang Shetty, Wholetime Director, Jet Airways, at the Amabassador’s residence in New Delhi.
Jet Airways, Schiphol & NBTC have jointly invested in promotion of Holland in 2016. It is aimed at driving demand within the Indian market to travel to and experience the Holland tourism product. Strategic activities will focus on trade, press and consumer.
About Netherlands Board of Tourism & Conventions (NBTC):
Netherlands Board of Tourism & Conventions is responsible for branding and marketing the Netherlands nationally and internationally. Using the ‘Holland’ brand, NBTC puts the country on the map as an attractive destination for holidays, business meetings and conventions. To market ‘Holland,’ NBTC uses a cooperation model that unites public and private partners. NBTC receives government funding from the Ministry of Economic Affairs and cooperates intensively with relevant parties within and outside the hospitality sector. This joint effort allows NBTC to secure visitors for and spending in the Netherlands. This is the common goal. At the same time, this approach enables the Netherlands to be more responsive in its marketing efforts. Working alongside our partners, we cultivate countries and regions that supply the most visitors to the Netherlands. Based on this philosophy, NBTC is active in Europe, North America, Asia and South America (Brazil).