Amway presents ‘Attitude Fashion Fiesta’ in Chandigarh to Celebrate Inner Beauty
Visually impaired students walked the ramp with attitude and aplomb
The Voice of Chandigarh News
Chandigarh, June 24, 2018 – Amway India, the country’s leading direct selling FMCG company, organized a dazzling fashion show – ‘Attitude Fashion Fiesta’ in Chandigarh on June 24, 2018. The evening included a myriad display of colors and talent, as the Amway direct sellers walked the ramp with style. The fashion show showcased different facets of beauty through a unique segment where visually impaired students of National Association for the Blind, Chandigarh walked the ramp with confidence along with Amway direct sellers. The special round received a tremendous response from the audience.
Speaking on the occasion, Ms. Anisha Sharma, Category Head – Beauty & Personal Care, Amway India said, “Our Attitude range represents the vivacious and vibrant Indian youth. Every edition of the Attitude Fashion Fiesta receives immense love and great response from our audience. The fashion show is the best way to showcase the brilliant talent that our direct sellers possess. We are also very grateful that these beautiful young girls from National Association for the Blind could be here with us tonight and walk the ramp with such elegance. It is initiatives like this that bring alive Amway’s purpose which is about appreciating the spirit.”
Building on the brand persona, the fashion show displayed youthfulness and vibrancy through its five theme-based rounds – Ms. Attitude, Mr. Attitude, Mr. Singh, Man with Class and Couple round. The female contestants marked their presence wearing vibrant Attitude colors, while the male contestants walked in their alluring style which spelled magnificence.
Attitude is a premium skincare and cosmetics brand especially targeted at Indian youth who believe that ‘Beauty for her is more than just a pretty face. Her personality & Attitude defines it’. Attitude offers a range that takes care of one’s skin and offers a bold definition of colors that makes one stand ahead of others. Its portfolio offers variety of skincare products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1 direct selling business in the world with presence in over 100 countries & territories.
Globally, Amway is over 59 years old, US $ 8.6 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use . With the aim of increasing consumer outreach Amway has set up 55 Xpress Pick & Pay stores across the country.