BerokZindagi launched to urge the effective management of asthma 

BerokZindagi launched to urge the effective management of asthma 

Less than a quarter (15%) of people with asthma in Chandigarh have an action plan in place

The Voice of Chandigarh News | Photos By T S Bedi
BerokZindagi – a multi-media awareness campaign with the aim to dispel myths and fears regarding asthma and encourage those affected by this condition to live a life without limits was launched in Chandigarh. While striving to establish inhalation therapy as the smartest choice to combat the illness, this multi-channel initiative will also provide information & resources for both – people affected by asthma and healthcare professionals. This campaign that also aims to eliminate stigma around inhalation therapy and make it more socially acceptable will help foster further dialogue between patients and their physicians.
Asthma is a chronic (long-term) disease usually characterized by airway inflammation and narrowing of the airways, which can vary over time. Asthma population- prevalence in Chandigarh is around 4-5% which will amount to about 100000 in the tri-city in the region. The pediatric asthma segment has also seen a significant increase on a year on year basis (doctors reckon they see an estimated 5 new cases of children with sneezing & coughing problems every day) On an average until date in 2018, while Chandigarh has seen a 10% increase in the number of people suffering from asthma as compared to last year, approximately, one third of Chandigarhite will develop asthma at some time, mostly before the age of 20. Meanwhile, while the number of patients using inhalation therapy has increased in the last few years, an estimated 50% of asthmatics discontinue inhaler use largely in female patients and children.
The reasons for the prevalence of asthma in Chandigarh include amongst others air pollution attributed to the uncontrolled increase in vehicles, allergies, increased consumption of tobacco, incorrect treatment in children, ignorance amongst parents, seasonal variations and weather fluctuations. The percentage and volume of lung diseases, especially asthma have gone up in Punjab especially in Chandigarh.
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