Experience Hub Highlights Readiness During ATM 2021 as International Borders Reopen
Yas Island Abu Dhabi’s trade and promotion arm ready to welcome back international travellers to the destination
The Voice of Chandigarh| Travel Trade Reporter
Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, is participating in this year’s Arabian Travel Market (ATM) as it looks forward to welcoming back travellers to the award-winning destination. With improved health measures, new developments, and special packages, Yas Island Abu Dhabi is a destination where visitors of all ages can enjoy unforgettable experiences in a safe environment.
Since the start of the pandemic, Yas Island Abu Dhabi, Abu Dhabi’s premier leisure and entertainment hub, has been reassuring UAE residents of their safety and well-being during their time at the destination. 95% of eligible team members across the destination have been vaccinated, including attractions, experiences, hotels, restaurants and retailers in support of Abu Dhabi’s vaccination program.
In addition, Yas Island’s theme parks and attractions were awarded the ‘Go Safe’ certification by the Department of Culture and Tourism – Abu Dhabi, including Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World™ Abu Dhabi, CLYMB™ Abu Dhabi earlier in the year, Yas Marina Circuit, Yas Mall, as well as W Abu Dhabi – Yas Island – the first hotel in the UAE to receive the accreditation – and all Yas Plaza hotels. The certification is one of 25 health and safety accreditations received by the destination, including the coveted WTTC ‘Safe Travels’ stamp by the World Travel & Tourism Council in August 2020 – the first destination in Abu Dhabi to receive the international honor.
Yas Island also welcomed Hilton Abu Dhabi Yas Island in February 2021, located in the vibrant Yas Bay development. The property is Yas Island’s first five-star family hotel with beach, offering 525 spacious rooms and suites, and also includes a beach club, provides easy access to The Waterfront’s numerous entertainment and nightlife attractions, which include the pier, 37 F&B outlets and 19 retail outlets.Hilton Abu Dhabi Yas Island is part of Miral’s AED 4 billion investment into the overall AED 12 billion masterplan of Yas Bay which will feature three distinct areas across 14 million square feet; The Waterfront, where Hilton Abu Dhabi Yas Island is located, The Residences, and Yas Creative Hub.
This year also saw the first live event at the all-new Etihad Arena, the region’s largest multi-purpose arena, with UFC Fight Island™ Triple Header, hosting a limited number of fans. A line-up of live events will be announced throughout the year following its success, with popular stand-up comedian, Michael McIntyre, scheduled to take the stage on July 16.
As the UAE enters the summer months, Yas Island will be introducing its popular ‘Kids Go Free’ packages across the destination for the ultimate summer break. When booking a hotel stay for one night or more through yasisland.ae, each child under the age of 12 can stay and play at the Island’s award-winning theme parks for free with access to more than 100 thrilling rides and attractions, as well as an abundance of dining experiences to enjoy.
In order to support the UAE’s tourism efforts while enabling residents to escape to a fun, thrilling and safe destination, Yas Island is continuously offering guests action-packed adventures at attractive price points with its Stay & Play Packages. For example, Yas Island invited UAE residents to celebrate Eid Al-Fitr with a staycation which includes theme park access for every night booked.
2020 marked Ferrari World Abu Dhabi’s 10th anniversary, and the award-winning theme parked celebrated by launching two new first-of-their-kind experiences – the Roof Walk and Zip Line. Guests can scale the Park’s signature red roof and take in spectacular vista views of Yas Island and zip from the heart of Ferrari World Abu Dhabi through the Flying Aces roller coaster loop.
Liam Findley, General Manager, Experience Hub said: “Despite the challenges of the pandemic, our teams across the destination have responded vigilantly to ensure the safety and wellbeing of our guests and staff – we have reevaluated our health protocols to provide a safe environment against COVID-19. Building on this milestone, we have push ahead with our developments while carefully rolling out offerings to our visitors in line with government protocols in our efforts to recover from the initial lockdown period. Our participation in this year’s Arabian Travel Market is to not only promote Yas Island Abu Dhabi as a destination like no other, but to also support the leisure and tourism industry as we aim to inspire confidence in travel as borders start to reopen.”
To date, Yas Island has introduced numerous safety measures such as the widely commended ‘Yas Wellness Program’ and the ‘#TogetherAtYas’ platform, an online platform that offers guests a guide to the comprehensive safety measures on Yas Island and is a one-stop shop for all the responsible and fun experiences on Yas Island.
Launched as part of ‘#TogetherAtYas’, the Yas Wellness Program is a comprehensive wellness program that was created in addition to the island’s enhanced hygiene and social distancing measures, granting guests direct access to a dedicated team of Yas Wellness ambassadors, a team of specially trained individuals who are able to answer guests’ queries on the health and safety measures in place at the reopened Yas theme parks, hotels and attractions, as well as answers questions regarding openings and closures.