IITT continues to be the unparalleled travel networking and marketing platform for the fourth consecutive year
IITT 2017 takes travel and tourism networking to the next level of excellence with the completion of its fourth edition on the 11th of February, 2017 at the MMRDA grounds, Bandra Kurla Complex, Mumbai. With over 25000 enthusiastic visitors attending over a period of 3 days, the event was a resounding success.
It witnessed a 40% growth over last year with over 500 exhibitors from 20+ countries across the globe and 25+ states within India. Over 4000 pre-fixed appointments between the exhibitors and the 400+ fully hosted buyers from 30 tier 2 & tier 3 cities across India, set the pace for the event. IITT was also supported by prestigious names like Incredible India and leading travel trade associations such as TAAI, TAFI, OTOAI, ETAA to name a few.
A wide range of exhibitors majorly including national and international tourism boards, destination management companies, online B2B portals, travel technology, hotels & hotel chains, domestic & outbound B2B companies, airlines made it an indispensable event for visitors. Striking pavilions were set up by countries such as Turkey Tourism, Israel Tourism, Egypt Tourism, New Zealand Tourism making it a visual treat for everyone. States likes Madhya Pradesh Tourism, Gujarat Tourism, Rajasthan Tourism, Kerala Tourism, Himachal Pradesh Tourism also had much in store. Key sponsors for this edition of IITT were Cox & Kings as the Platinum Partner, Turkish Tourism & Culture as the Diamond Partner. Other prime participants were Akquasun Group, Ark Travels, TBO Group, Yatra.com, Easemytrip.com, Ottila, NCL Cruises, FCM Group, Maldives, Seychelles, DNATA, Emirates holidays, Marriott Hotels, Qatar Airways & many more.
The event was a distinctive ensemble with IITT 2017 being the content driven exhibition and concurrent events like panel discussions, workshop, destination presentation, technology presentation. Industry stalwarts speaking on contemporary and relevant topics such as exploring new destination, Impact of GST, Trends in tourism industry and so on added solid value to the show.
Another noteworthy part of the event was the IITT CONNECT LOUNGE. This one of a kind new speed networking feature was introduced last year. This facilitated a consequential interaction between the exhibitors and buyers. Eminent MNCs, MICE companies, and wedding planners are amongst a few buyers who are positioned behind tables across the room for exhibitors to be able to approach them. The event had its buyers as some of the most distinguished guests from companies like Reliance Infrastructure Ltd, Viacom18, HDFC Life, ICICI Prudential, Godrej Consumer Products Ltd, L & T, Axis Bank, Anchor Electricals Pvt. Ltd, GM Modular, Bombay Dyeing, The Wedding Co. , Platinum World Group and many more. Over 400 companies were a part of IITT CONNECT and enabled exchange of some valuable insights.
Organised by the largest trade fair organizers in India, ABEC Exhibitions & Conferences Pvt Ltd the event outdid itself in terms of the scale and quality of the event. The exponential enhancement lead it to be at par with any such international event. IITT, 2017 has gained immense popularity and set pace for the next edition.