India, Country Partner at FITUR 2018
The Voice of Chandigarh | Travel Trade Reporter
FITUR, the International Tourism Trade Fair celebrated every year in Madrid, will count with India as country partner for its 2018 edition to be staged from 17 to 21 January at IFEMA.
This collaboration provides a close tie by linking the India brand to the International Tourism Trade Fair – FITUR. Therefore, the Indian representatives under the slogan ‘Incredible India’ will be benefitting from the increase of its presence in the fair by more than 30%, in order to make the most of the event’s exceptional promotional potential and capitalize in all business, trade and tourism.
FITUR, the first annual encounter of the international tourism trade, gathered more than 130,000 travel professionals from all over the world and around 109,000 consumers in 2017. Therefore, this partnership will bring to India an important international showcase for promoting the destination.
This alliance brings about closer ties between both countries a year later of the 60th anniversary of the establishment of diplomatic ties between Spain and India. A bond that was renovated earlier this year with the visit of India’s PM Narendra Modi to Madrid on 31st May 2017.
A Destination of opportunities
Spanish tourism to India continues to grow. According to figures released by the Asian country’s Tourism Ministry, it received 76,342 Spanish tourists in 2016. Additionally, the increase in direct connections between Madrid and New Delhi has facilitated traveler flown between both nations and establishes the Spanish capital as the gateway to the Latin American market.
International Tourist Reach
FITUR 2018 will be the global meeting point for tourism professionals and will again next year become the leading trade fair for Latin American inbound and outbound markets. The last staging saw the participation of 9,893 exhibitor companies from 165 countries/regions; 135,838 trade participants; and 109,134 visitors from the general public. Particularly noteworthy is the 18.8% growth in international trade visitors over the previous year. In addition, the volume of business appointments was as high as 6,800.
Together with the new FITUR Festivals, FITUR 2018 will feature the regular sections FITURTECH Y, the Sustainability, Innovation, Technology and Business Forum organized by the Instituto Tecnológico Hotelero (ITH); Fitur Know-how & Export organized by SEGITTUR in collaboration with ICEX and FITUR; FITUR Shopping; FITUR Health jointly with Spaincares; and FITUR Gay (LGBT) organized by Diversity Consulting International. Also staged will be Investour, the Tourism Investment and Business Forum for Africa organized jointly by the UNWTO, Casa África and FITUR.