Tour de France 2019: Atout France has teamed up with Amaury Sport Organization (A.S.O.) to promote the French destinations crossed by the Tour de France internationally
The Voice of Chandigarh Travel Trade Reporter
From July 6th to 28th, the 106th edition of the Tour de France will take cyclists and viewers on a course of 3,460 km through the most beautiful landscapes of France. The 21 days of events will highlight the sporting achievement and majesty of the 7 French regions crossed.
In partnership with A.S.O., an international communication device, Atout France aims at encouraging long stays, combining cycling encounters and discoveries of the French territories.
The Tour will be showcased on the website France.fr through a campaign available in 6 languages. 21 articles, updated throughout the stages, will present a specific tourist site at the stage of the day and a selection of new activities around it.
Plenty of experiences are waiting to be discovered: exceptional cellars and hot-air ballooning in Champagne; visit of the castle that inspired certain décor elements of the Lord of the Rings and introduction to beekeeping in Alsace and Lorraine; beautiful hikes in the Massif des Vosges; architecture, Premiers Crus and the Eurockéennes music festival in Bourgogne Franche-Comté; innovative museum and gastronomic experiences in Lyon and its surroundings; Cathar castles, paths to Santiago de Compostela, outdoor activities in Occitania; a sporty summer in the Alps Mont Blanc; culinary, artistic and architectural strolls in Paris, by bike of course.
In addition to this digital campaign, a television component will be used to broadcast internationally, one-and-a-half-minute spots highlighting the must-see tourist sites of certain stages (Place Stanislas in Nancy, Les Hospices de Beaune and their wine estate, the Museum of Romanity in Nîmes, etc.), each time, with an invitation to discover more experiences on the website France.fr.