Yas Experiences Appoints VFS Global as Official Representative in India
The Voice of Chandigarh News | Travel Trade Reporter
VFS Global has been selected to help promote Yas Island in India, with three strategically located offices
Yas Experiences, Yas Island’s recently launched trade arm, has signed an agreement with VFS Global, appointing them as the company’s representative in the Indian market. The appointment will see the new partner work closely with the Yas Experiences’ business development team in Abu Dhabi to promote the leisure and entertainment destination and provide package solutions for trade partners across India.
As part of the agreement, VFS Global will set up three sales offices in Mumbai, Delhi and Bengaluru to cater to travel partners in Central, North and South India, respectively. The sales rep office headquartered in Mumbai will support Yas Experience’ sales & marketing efforts to further promote Yas Island to Indian travellers.
Marina Cipriano, General Manager of Yas Experiences, said: “Yas Island is no stranger to the Indian traveller. Guests over the past few years have been enjoying some of the Island’s top attractions, namely Yas Marina Circuit – home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX – and our award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld. Our partnership with VFS Global will allow us to further secure Yas Island’s positioning as a one-of-a-kind holiday destination in Abu Dhabi, and tailor packages with partners that allow travellers to experience more of what we have to offer, especially as we get ready to introduce new attractions in 2018 – such as the soon-to-open Warner Bros. World™ Abu Dhabi.”
Around nine million Indians are expected to travel to the GCC by 2021, according to the latest figures from Colliers International. Reports also suggest that growth of the global travel industry is being led by Asian travelers; Indian tourist arrivals in the region expected to grow by CAGR of 7-8%.
Cipriano added: “We’ve seen 14% growth in Indian visitation to our theme parks in the first quarter of 2018, and we are confident the popularity of Yas Island will continue to grow as we add more leisure and entertainment experiences in the mix.”
The two parties will work together to explore approaches to target Indian holidaymakers, and with a strong network presence across India, both are confident of the results this strategic partnership will reap.
“We are absolutely delighted to have been chosen as the India representative for Yas Island in Abu Dhabi. Yas Island is a vibrant and unique destination that is renowned for its assortment of experiences. We are confident that we will be able to further establish the island as a premier destination for discerning Indian travellers,” said Vinay Malhotra, Regional Group COO, VFS Global.
Today, Yas Island is home to Warner Bros. World™ Abu Dhabi (opening on 25 July 2018), the award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld, Yas Marina Circuit, Yas Marina, Yas Links golf course, Abu Dhabi’s largest mall, more than 160 dining experiences, seven hotels, and indoor and outdoor concert venues – all of which are complemented by a range of visitor services that connect all attractions to one another.
Yas Experiences was established in January 2018 and has been active in building relationships with travel partners as it expands its operations. Headquartered on Yas Island, Abu Dhabi, Yas Experiences operates a network of offices that covers the GCC, China, Europe, the CIS and India, all of which collaborate with destination partners to tailor Yas Island packages for travel companies based on the latest holiday trends and travellers’ preferences.
YAS EXPERIENCES : Launched in January 2018, Yas Experiences is the One-Stop Destination Partner and promotional hub for one of the world’s fastest growing leisure and entertainment destinations; Yas Island in Abu Dhabi.
Working with travel partners worldwide, Yas Experiences provides packaging and marketing solutions to inspire, facilitate and promote holiday itineraries that appeal to travellers from around the world. From one-of-a-kind theme parks to world-class shopping, dining, golfing, water and motor sports, events and leisure activities, holidaymakers can find it all within the 25 sq km Yas Island.
Today, Yas Island is home to: the Warner Bros. World™ Abu Dhabi (opening on 25 July 2018), the award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX), Yas Marina, Yas Links golf course, Abu Dhabi’s largest mall, more than 160 dining experiences, seven hotels, and indoor and outdoor concert venues – all of which are complemented by a range of visitor services that connect all attractions to one another.
Based in Abu Dhabi, Yas Experiences brings together expert travel and tourism professionals to manage its wide reaching trade network. The company currently operates regional offices serving the GCC, India, China, Europe and the CIS markets.
VFS GLOBAL : VFS Global is the world’s largest outsourcing and technology services specialist for governments and diplomatic missions worldwide. With 2587 Application Centres, operations in 137 countries across five continents and over 167 million applications processed as on 31 March 2018, VFS Global is the trusted partner of 58 client governments. VFS Global’s worldwide operations are certified ISO 9001:2008 for Quality Management System, ISO 27001:2013 for Information Security Management System and ISO 14001:2004 for Environmental Management System.